Value Per Visitor
WARNING: ROI and Conversion Rate are NOT the Most Important Metrics in Your CampaignToday I bring to you a new metric that could dramatically change how you look at your online marketing efforts...
View ArticleIs Your Marketing Integrated?
In this post I’ll discuss marketing from a 40,000 foot view, and why it is crucial that your marketing efforts be integrated with one another (on a practical level).What is Integrated Marketing?For...
View ArticleKeyword Research
This is the fifth post in our “Are You an Amateur?” series. In this post we discuss one of the biggest mistakes amateur PPC marketers make: advertising on thousands of keywords blindly.Do you know...
View ArticleAd Extensions
In the cutthroat world of PPC advertising, serious marketers must do everything possible to improve the performance of their campaigns. Unfortunately, many advertisers get lazy or don’t understand the...
View ArticleBing Advertising
This is the sixth post in our “Are You an Amateur?” series. In this post we discuss 11 reasons you should be advertising on Bing (most amateurs don’t, and focus exclusively on Google).Talk to any...
View ArticleAdWords Suspensions & Diving In Too Quick
It’s a well known fact that when you’re in the service business, you come across a lot of people who think they can do your job on their own. Accountants meet people who do their own taxes. Painters...
View ArticleAdWords Banner Advertising
For the first time in a long time, I am excited about Google’s Display Network. Shunned by many advertisers because of the perception that it drives low quality traffic, Google has released more tools...
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Segmenting Your Remarketing Efforts
Had a question on G+ about Google remarketing that I thought I would answer here instead of on the network. Palle Lija of Stockholm was asking:Is the remarketing possible to detail so that different...
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How to Avoid Costly Mistakes During a Campaign Launch
Managing a large pay per click campaign can be tedious. Researching thousands of keywords, building hundreds of ad groups, triple checking hundreds of destination URLs, ensuring conversion tracking is...
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How to Find Managed Placements for Your Banner Advertising
One of the biggest challenges of advertising on Google’s Display Network (or any banner network) is finding the exact sites your audience is most likely to spend time on. And while Google has offered...
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